According to Consequence.net, Spotify has announced a new AI Persona badge initiative to give listeners more transparency about artist’s identity may be AI-generated rather than a real person. By default, music from AI Personas will be omitted from personalized recommendations. The AI Persona badge will start appearing on artist profiles in mid-September. However, artists can begin voluntarily disclosing whether it applies to them today.

Also, Spotify will review artist profiles that appear to “represent photorealistic AI-generated identities,” including name and imagery. To encompass “the vast majority of artist profiles that users visit,” the process will begin with artists that meet a certain audience threshold. Artist profiles identified by Spotify’s review team will be notified and afforded the opportunity to self-disclose or appeal. Spotify notes that this initiative solely targets an artist’s public identity, not whether the music itself was AI-generated. “Although there’s a broad spectrum in how artists use AI as a creative tool, the question of whether a profile represents an actual human is one where Spotify can help make a clear determination,” the company said.

The streaming giant pointed to Spotify’s previously rolled out AI Credits and SongDNA features. Both rely on artists to voluntarily disclose the use of AI, without Spotify’s direct involvement. Spotify said in September 2025, that it had removed over 75 million spam tracks from its platform in the past year and promised to strengthen policies against AI “bad actors.” However, a King Gizzard & the Lizard Wizard clone was discovered in December, followed by AI artist Sienna Rose the next month.