According to consequence.net, Gojira made headlines earlier this year when they turned an old French Revolution song into a heavy metal anthem at the Olympics opening ceremony in Paris. And now, frontman Joe Duplantier is urging people to “join the vegan revolution” as part of a new campaign with PETA.

Duplantier, who has been vegan for 10 years, stars in a new PSA video for PETA, where he discusses his own experience living on a plant-based diet, including the moral and health benefits that go with it. “I became vegan for the animals,” says the artist. “But another benefit to being vegan is for your health. I have more energy now when I perform since I became vegan.”

Duplantier adds: “When my second child was born, we decided to go vegan as a family. It’s going fabulous. They love not hurting animals. The vegan revolution is simply people opening their eyes to what we’re doing, what we’re paying for. If you want to disconnect yourself from the activity that harms animals, you have to go vegan.”

In other news, Gojira will perform at the Sick New World Festival in Las Vegas next year, followed by a series of European festivals in the summer and a tour of their native France. Tickets for the upcoming shows are available here.

Photo Credit: Colin Hancock