Genre-bending metal artist Poppy shared her newest track, “So Mean.” The song will be featured on Poppy’s upcoming new album Flux, which will drop in just a few short weeks on September 24 via Sumerian Records. The artist previously shared her songs, “Her” and “Flux” off the new record. To back her latest album release Poppy will hit the road soon. The first leg of the Flux tour will commence on September 30th and conclude on November 26th. Starting January 10th, she will then take the show to Europe until February 7th.

Poppy’s newest single shows once more how beautifully the artist evolves with each song. Almost like snowflakes, no song is quite like the other. “So Mean” seems to channel a lot of the nostalgia for some ‘90s or early 2000s alternative music. Her soft and angelic vocals meet fast guitar riffs and a relatively upbeat sound. The song is also another superb example of Poppy’s songwriting skills while being on the pulse of time.

The video features Poppy in an almost Alice in Wonderland-like fashion, mainly due to the checkered floor, and the house seems relatively tiny for everyone in it. Poppy’s sense of style is also reflected throughout the video. It doesn’t come as a surprise then that the artist actually just launched her new collaboration with the Japanese fashion brand Q-pot

Poppy’s upcoming album is produced by legendary producer Justin Meldal-Johnsen, who also worked on records by other rock and metal artists like M83, Deafheaven and St.Vincent. Flux will be the follow-up to her critically acclaimed album I Disagree, which earned her a Grammy nomination this year. In the meantime, she surprisingly dropped her five-track EP, EAT- NXT Soundtrack,at the wrestling event WWE NXT. Featured on the EP is her cover of Jack Off Jill’s “Fear of Dying.”

Photo credit: Ekaterina Gorbacheva