According to Pitchfork, Jenny Hval, Norwegian singer/songwriter, has just released her new NSFW music video for “Conceptual Romance” off her upcoming new album Blood Bitch, which is out September 30th via Sacred Bones.
Directed by Zia Anger, the music video features a few woman going through several scenes cavorting, play-fighting, wearing skin suits, and every so often, spewing blood in the fields around a graveyard. It is a somewhat disturbing series of clips that accompany their eerie, feminine, angelic sounding track. All of this is to depict the idea of rebirth and feminine power.
Anger released a press statement regarding the video, “To be reborn in a womb of dirt that once was a grave of death. When I was a tiny child I saw my mother do a performance piece where she wore a skin suit just like the ones in the video. It really disturbed me, to have others see my mother ‘naked.'” she continues, “We’ve moved from complete and total censorship to a world where you can commodify your body if you resemble a certain ideal. Some people have a choice in this, others do not. We found toy versions of some of the most oppressive, exclusive, phallic equipment there is (a drone and a steady cam) and decided to see what we could make with them. Let’s unchain ourselves from our Instagram, our carefully curated images and self-commodification, trendy record labels, and fancy cameras.”
This new music video is a preview of HVal’s work yet to come, once the album is released, a tour will likely follow.