Today, Fujiya & Miyagi announced their new album ‘New Shiny Object’ out October 30th and released the first single “Lowest Common Denominator”. The song is “deeply British wonk-pop with traces of seminal NYC no wave crew Bush Tetras in that sloping bassline, it’s a call to arms for simplicity that thrives on under-statement before ending on a sleek, full-band heads-down workout. “This one’s not that deep,” says singer David Best in typically self-effacing style” (New Shiny Object Press Release).
The album took four years to make because of the songs going through many iterations to emerge with the truest version of what it is. “Initially the plan was for ‘New Shiny Object’ to have been recorded live, with Fujiya & Miyagi stripping back their sound to the bare essentials. Aspects of that stripped back approach remain, with ‘New Shiny Object’ emphasising directness, and the band’s melodic prowess. “I wanted us to write melodies that really touched people,” David explains. “There’s a tendency to pour your guts out on everything, whether that’s musically or verbally. I think music’s better when it’s got a bit of space. We wanted all the parts of each song to connect like the mechanism in a watch” (New Shiny Object Press Release). The album will discuss personal loss and fatherhood in an openly emotive way that will display the bands wry sense of humor.
“New Shiny Object’ is the work of a band for whom the latest challenge is always the most thrilling. The title song draws from the stubborn energy that has kept Fujiya & Miyagi motoring along for more than two decades, navigating a difficult industry with values and dignity intact. “When you are writing a song or coming up with ideas it’s always the new ones that are most exciting,” David points out. “At its core though it’s about the thirst for new ideas and the joy in creating something from nothing. Which will never not be a magical thing” (New Shiny Object Press Release).
‘New Shiny Objects’ track list includes:
- ‘Lowest Common Denominator’
- ‘Point 33 Recurring’
- ‘158’
- ‘Elasticated Waste’
- ‘Simple Pleasures’
- ‘No Green Light’
- ‘Yakult Classics’
- ‘New Shiny Object’
- ‘Manufacturing Delays’
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