According to thelineofbestfit.com, the platinum-selling and Grammy Award-winning hip-hop group De La Soul has released the brand-new visual for “Rock Co.Kane Flow,” which catapults viewers into bold and otherworldly universe where lyrical warfare meets sci-fi action. In this reimagined and animated world that was created by Matt Hutchings of Matt Hutchings Films, De La Soul members Posdnuos, Maseo, Trugoy The Dove and MF DOOM take on the roles of unstoppable superheroes.
The heroic trio rises up to battle an alien invasion that symbolizes other MCs, who lack the lyrical depth, authenticity, resilience, originality and creative chemistry that De La and DOOM embody. What unfolds is a visually striking battle of worlds: iconic hip-hop artistry versus hollow imitation. The superheroes repel the invasion with skill and spirit, ultimately emerging victorious and reaffirming their place in hip-hop’s pantheon.
“With this project, we knew we wanted to create something special. Posdnuos had a clear vision of the vibe and comedic tone of the video, looking to recreate the group’s look during The Grind Date’s release back in 2004 (with a wrestling superhero twist),” says Hutchings. “We knew we didn’t want to go down the road of AI and Deepfaking, instead opting to create fully animated versions of all the characters, no small undertaking. We took influence from various superhero films and media, and drew upon hours of classic wrestling footage for reference. After months of animating, rendering and complex visual effects work, we were finally able to bring De La Soul & MF DOOM to the big screen just as they were in 2004.”
Photo Credit: Raymond Flotat
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