Alzheimer’s Los Angeles, the oldest community-based organization serving families living with Alzheimer’s, is celebrating over 40 years of service to the Los Angeles community with the Making Memories Festival. The annual event, in its third year, will take place during Alzheimer’s Awareness Month on Sunday, November 12^th at L.A. State Historic Park. The multicultural event, featuring performances from celebrated musical groups including Grammy Award-winners Ozomatli, accomplished turntablist J.Rocc, seven piece cumbia group La Misa Negra and more, will additionally feature an array of food trucks and vendors as diverse as the community it serves.

The Making Memories Festival was created in 2021 to honor and celebrate Alzheimer’s LA’s 40 years of service to the Los Angeles community. This year, with new treatments and innovations into Alzheimer’s detection and care, there’s more reason to celebrate and educate the community on how Alzheimer’s LA can support families affected by this disease. This event raises awareness in these communities and helps people access programs and resources. All of funds raised stay local, and provide free care and support for individuals and families.

“In our unwavering commitment to families living with Alzheimer’s or another dementia, we are proud to bring together the very communities that bear the heaviest burden of this condition while facing the toughest obstacles in accessing care,” says Alzheimer’s Los Angeles President & CEO Heather Cooper Ortner. “It’s time to shatter the silence, dispel the myths, and rise above the stigma surrounding Alzheimer’s. This is not merely a challenge; it’s a disease that can be understood, managed, and met with support. The Making Memories Festival is our most effective vehicle to spread awareness, and ignite the light of hope for our most vulnerable communities.”

Alzheimer’s is the 4^th leading cause of death in California and 1 in 3 seniors dies from the disease or another dementia. Caring for a person with Alzheimer’s is hard. Alzheimer’s Los Angeles continues to meet the challenge of providing essential programs to their vulnerable clients and their caregivers. Services are always free for families. Until there is a cure, Alzheimer’s Los Angeles will provide the care.

In addition to informational booths and experiences focusing on brain health and other healthy lifestyle resources, the festival will feature performances from a number of celebrated music and cultural groups, including Grammy Award winning music collective Ozomatli, accomplished turntablist J.Rocc, blues-folk soul band Beaux Gris Gris & the Apocalypse, cumbia/Afro-Latin group La Misa Negra, Amoeba music’s DJ Monalisa, and more. Attendees are encouraged to arrive early at L.A. Historic Park to take in one-of-kind cultural performances and early bird opportunities reserved through VIP ticket add-ons.

“We have had a great relationship with Alzheimers LA,” Ozomatli saxophonist’s Ulises Bella told KCRW’s Madeline Brand on Press Play. “Unfortunately myself and our trumpet player have had hands-on experience caring for family members with dementia and Alzheimers. Taking care of an ailing family member really changes you. Alzheimer’s Los Angeles has been an incredible resource and wonderful support system for both our families and the LA community as a whole.”

Event attendees will find sponsor booths, as well as vendors from across several sectors, including healthcare, retail, service, food & beverage, and nonprofit. Food and beverages will be available for purchase at an array of food trucks on site.

Early bird tickets through August 17th are available for $25 each, after which tickets will be $35 online and $40 at the festival. Be sure to take advantage of VIP ticket add ons, which include early access to the park for sound check, Meet & Greet with photo op with Ozomatli, and 20% discount on all headliner merchandise. Guests are welcomed to bring their own chairs and blankets for the lawn. For tickets or more information visit here.

Location: Los Angeles State Historic Park

Address: 1245 N Spring St, Los Angeles, CA 90012

Gates Open: 12 p.m.

Ticket Price: $35 – $100 +fees

Age: All Ages (Children 10 & under are free)