Indie pop trio HAIM have released a new single and Paul Thomas Anderson directed music video entitled “Now I’m In It,” which details struggles with depression. This track features an upbeat tempo, and emotional vocal performance, that give the listener a hint of optimism despite the subject its tackling.
“I’m In It,” shows member Danielle Haim sitting at a bar alone, before working a job as a restaurant server, spilling coffee carelessly, shoplifting a pair of glasses, and walking through a car was alone. The video ends with the three Haim sisters walking into a bar, flirting with one of the patrons before ending on Danielle Haim once again slamming down a drink.
“Even when we’re writing about something dark or more serious, we like to tie it up in a bow so that there’s a bit of lightness to it,” Este Haim said in a statement. “We want our music, and this song especially, to be the thing that helps you get through that rough time.”
Anderson previously directed HAIM’s short film “Valentine,” and the music video “Little Of Your Love” back in 2017. “We’ve been fans of Paul’s since the first time we saw Boogie Nights on TBS when we were kids,” the band stated on their official Twitter account regarding their partnership.
The band have been hosting numerous live performances, and recently appeared with Vampire Weekend during a show at the Hollywood Bowl this year.
Photo Credit: Sharon Alagna
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