Indie pop trio HAIM have released a new single and Paul Thomas Anderson directed music video entitled “Now I’m In It,” which details struggles with depression. This track features an upbeat tempo, and emotional vocal performance, that give the listener a hint of optimism despite the subject its tackling.
“I’m In It,” shows member Danielle Haim sitting at a bar alone, before working a job as a restaurant server, spilling coffee carelessly, shoplifting a pair of glasses, and walking through a car was alone. The video ends with the three Haim sisters walking into a bar, flirting with one of the patrons before ending on Danielle Haim once again slamming down a drink.
“Even when we’re writing about something dark or more serious, we like to tie it up in a bow so that there’s a bit of lightness to it,” Este Haim said in a statement. “We want our music, and this song especially, to be the thing that helps you get through that rough time.”
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now i’m in it is about going through it. a depression. not leaving the house type of shit. for my sisters and i, there have been times in our lives where we have felt like we are stuck in a dark hole. this track speaks to that emotion. the track is chaotic- like my mind when i’m spiraling. fast-talking to myself- words jumbled up. heartbeat racing. these times are hard to forget and even harder to work through. after being constantly on the go the past couple years, i didn’t wanna stop and deal with some shit. also, every day my sisters and i feel so fucking lucky that we get to do this for a living!!! it seemed like stopping and dealing with these emotions would be letting everyone down. but every time I’ve been depressed- it takes me accepting that I need help, to start to get out of it. it’s gotten a little easier as i have gotten older to recognize the symptoms and remind myself that when this happens, i need to seek help. (shout out to my therapist!!) anyway, we all know it’s important to talk about this stuff. this one poured out of us. take care of yourself. be nice to yourself. and thank the ones around you that help u everyday. hope this helps anyone who is in it right now ❤️ coming Oct 30
Anderson previously directed HAIM’s short film “Valentine,” and the music video “Little Of Your Love” back in 2017. “We’ve been fans of Paul’s since the first time we saw Boogie Nights on TBS when we were kids,” the band stated on their official Twitter account regarding their partnership.
The band have been hosting numerous live performances, and recently appeared with Vampire Weekend during a show at the Hollywood Bowl this year.
Photo Credit: Sharon Alagna