The fascination to capture the 90’s is ever present. The new video from Charli XCX alongside Ryan Staake pay homage to iconic moments captured onscreen from the 90’s like TLC’s video, “Waterfalls” and Jack and Rose in their legendary sunset moment in Titanic.
The video starts with XCX looking amazing, wearing a sparkly, white short dress. As she steps into a luxurious Mercedes Benz lyft, wearing Beats by Dre and texting a friend, she is suddenly sent back in time only to reappear as Steve Jobs with his Apple computer.
So far the artists have amassed over five million streams for “1999” and have been storming charts across the globe since its release. With visuals from The Matrix and recreations of Marilyn Manson, Justin Timberlake and a commercial with Skechers, these two artists cleverly recreate nostalgia. During the video the artists, recreate legendary music videos like Spice Girls’ “Say You’ll Be There,” Eminem’s “The Real Slim Shady,” the Backstreet Boys’ “I Want It That Way” and NSYNC’s “Thinking of You (I Drive Myself Crazy).”
A true visionary, this isn’t the first time XCX turned her hand to her official videos. For her 2017 summer anthem “Boys”, XCX took full creative control across casting, directing and producing the official video, which was released to global critical-acclaim and commanded a blockbuster cast including Khalid, G Eazy, Portugal. The Man, DRAM, Diplo and Joe Jonas – to name a few. Her summer hit, “Girls Night Out” in July 2018 had a captivating visual to match.
The british singer and songwriter began her career performing at underground raves as a teenager, signing with Asylum Records in 2010. Her breakthrough came in 2013 when the Icona Pop collaboration “I Love It” became an international sleeper hit, peaking at number-one in her native country. XCX’s debut studio album, True Romance was released later that year to positive reviews. In 2014, she contributed the hook to “Fancy” by rapper Iggy Azalea, which finished the year as one of the best-selling singles worldwide.
Photo credit: Boston Lynn Schulz