British pop artist Kate Nash has released a music video for “Hate You,” a track off her latest studio album Yesterday Was Forever, released earlier this year. The bloody music video for the profanity laden track features Nash cleaning up a pool of blood of what is implied to be a dismembered former lover.
This music video was directed by Aidan Zamiri, who has worked with artists such as Sonikku, Miami Beach and Chanel in the past. Shots switch from Nash cleaning up a large pool of blood to her carrying and eventually burying the contents of a body bad in the video
“ ‘Hate You’ is putting up with the stuff you shouldn’t. Realising maybe you don’t actually like the person you love. ‘Hate You,’ is finally seeing what you’re being served. You’re emotionally spent and you keep hanging on cause you believe in love,” Nash explained in a press release. ” ‘Hate You’ is for lovers that want something better! Perhaps it’s time to upgrade. The video for ‘Hate You’ delves into the subconscious narrative. How far can you be pushed when a power greater than you controls your every move. At what point do you lose yourself in someone or something else. What is freedom worth and how do you find that in a controlled and toxic environment.”
(Warning: The video below contains excessive blood and gore.)
Yesterday Was Forever served as Nash’s first studio album in over five years, and say the singer-songwriter return to her indie-pop roots. The project was funded via Kickstarter, and eventually released independently.
“I want to be free to make the kind of art I believe in,” Nash explained on her Kickstarter page. “I want to work on it with the people that have believed in me the most.”
Thematically the album deals with issues such as mental health and the break down of romantic and personal relationships. Nash has openly spoken in the past regarding her issues with mental health which include obsessive compulsive disorder and anxiety.
“It’s almost like this secret code, as if you’re in a war and you’re putting out this positive pop music, and then you’re secretly delivering a message of what’s really going on,” the artist explained in an interview with PaperMag. “And not in a fucked up way, just looking out for other people, too. We still celebrate life, we enjoy as much as we can, and counsel each other, but this is also what we’re really dealing with.
Her prior music video for the song “Life In Pink,” dealt with these issues head on as well, as it shows Nash being handled by people in nurse outfits, which is then contrasted with scenes of the artist in a forest with bunnies.
“I need the bunnies in my brain and the wild parts of me that send me into the black holes and I also need the self care routine and to know when I’ve gone too far into space aka allowed my mental health issues to get the best of me,” she explained in a press release regarding the track. “I couldn’t be me without both of these sides, but both sides in their extremes are negative. Somehow we have to meet in the middle, dance and laugh and be free and full of love.”
Photo Credit: Sharon Alagna