According to Stereogum, Sharon Udoh, better known by her stage name Counterfeit Madison, shares new video for “I Hope It’s Alright.” Raised in Cincinnati by two Nigerian parents, Madison’s upbringing was eclectic. She showed musical talent at a young age, and has become within the Columbus creative community since she moved up from Cincinnati in 2009 and began performing music. She has since joined forces with countless bands and given every last one of them an abundance of energy, typically through shouts and bellows from the depths of her soul and ignitable piano, combining jazz, classical, gospel, rock, and seemingly every other possible musical genre there is.
Madison’s song “I Hope It’s Alright” is cheeky, giving off a carefree attitude and not paying any attention to society’s expectations. The director of the music video Layne Marie Williams gave the following statement about working with Madison and the video itself, “Counterfeit Madison is one of my all time favorite artists and humans. Every time I’ve had the opportunity to collaborate with Counterfeit, its brought my film work the opportunity to seriously level up in quality and nuance. So it was just a totally natural conclusion that the two of us should create this music video together. The genre I lean towards is social justice with a fantastical twist — and so conceptualizing this premise of Counterfeit acting as this puppet trapped in a cubicle, with an ode to Inspector Gadget, and then breaking free into this more urbanized fantasy where Counterfeit is carefree and “not giving a shit” was a total organic delight to dream up and then facilitate into reality.”
Watch Counterfeit Madison’s “ode to Inspector Gadget”‘s video below.
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