It’s not easy to put in a plethora of work in the music business. It’s probably very difficult to manage a 17 year career as an independent artist that is still going strong. However even though these are tasks that acquire a lot of effort and time, there’s a certain joy that comes when personal goals like theses are met. This feeling can be displayed in hip hop artist Brother Ali‘s new video “It Ain’t Easy.”

Recently Brother Ali released the video to “It Ain’t Easy,” a song from his 6th studio album All the Beauty in This Whole Life that dropped earl May. Throughout the video you see footage of Brother Ali and his team during his “THE OWN LIGHT TOUR.” Whether setting up backstage, rocking shows or meeting fans “It Ain’t Easy” shows a sample of the work that goes into making sure Brother Ali is able shut down any stage he steps on with his performance. It also shows the happiness it brings Brother Ali has he sees how accomplishing his goals brings a smile not just to himself and his team but also to the fans who truly appreciate the music that he makes. Below you can checkout Brother Ali’s ne video “It Ain’t Easy.”