Rock supergroup Gone Is Gone released a music video for their new song, “Echolocation”, this morning. Composed of Troy Sanders, the singer and bass player from Mastodon, Troy Van Leeuwen, one of the guitarists for Queens of the Stone Age, Tony Hajjar, the drummer for At the Drive-In, and Mike Zarin, the band released their first album, Echolocation earlier this year. This video of the same name was directed and produced by Newmerica Media and Silver Scream.
“The video is inspired by Gibsonton, Florida, the famous wintering and retirement home of traveling sideshow carnies,” says Gone Is Gone vocalist/bassist Troy Sanders. “That’s the backdrop for this cautionary tale about two punks out on an adventure ride. Through a series of events, the mischievous energy they exert returns full circle, eventually leading to their own demise.” The Florida town Sanders mentioned was home to many famous carnival performers such as Percilla the Monkey Girl, the Anatomical Wonder, and the Lobster Boy.
“Echolocation” is the fourth single off of Gone Is Gone’s debut album, and their sixth music video release. The dark aesthetic exhibited is right in line for this group, as can be seen in the videos for “Dublin,” “Gift” and Sentient.” Echolocation created a lot of buzz back in January, and even entered the Billboard Heatseekers chart at number 3. Gone Is Gone cites their commitment to multimedia expression as what makes them special as a collective: development comes from that creative, still burgeoning zone where music, film and multimedia joyfully collide in the studio. “We’re not beholden to record/tour/record/tour,” says Zarin. “For us it’s write/record/experiment/write/record/experiment. We’re laying the groundwork to do different things. Whether it’s scoring a film, or just creating a tool kit for a filmmaker to use within their film, or an interactive experience.”