The founders of two of the biggest music festivals, Coachella and Bonnaroo, in the United States have come together in an attempt at creating another music festival spawn in Denver, Colorado. The new event would host anywhere from 30,000 to 60,000 fans and be held on a golf course in the area.
Superfly, the production company that started Bonnaroo and Outside Lands have come together with a very familiar name in AEG, founders of Coachella to launch this new project by mid-September 2018. Their hopes are to try and tap into the illustrious well of millennial money that is currently brimming the area while also benefiting the communities economy as well. According to Westworld, the Mayor of Denver’s, Michael Hancock, administration said the festival would bring an estimated $1 million to $2.5 million to the city. This has been a project that has been in development since as early as 2010, when AEG’s Mile High Music Fest was shut down due to lack of profit.
“The investment of festivals is an absolute bloody fortune, and we’ve just got to be sure,” AEG Live Rocky Mountains CEO Chuck Morris told Westword. “We’re in the phase of looking at all options.”
There was a meeting held in the city of Denver to discuss the festival’s imminent impact on the people that live in the area. So far the project seems to be heading in the right direction. The main concerns that loom over these two festival giants’ heads are the obvious noise and over crowding the festival would bring, the amount of damage it will have on the Overland Park Golf Course, the uncontrolled amount of waste left behind by festival goers and whether or not millennials would be profitable enough to the economy to make this sacrifice.
“We will leave the space as good or better than when we got there,” said Morris’ consultant, David Ehlrich.
While there was much excitement in favor of having the festival by AEG and Superfly’s representatives and some city officials there wasn’t any sort of pressure being placed on the city of Denver. Elgrich also said, according to Westworld, “this is not a done deal by any stretch. We will not do this festival here if the community doesn’t want it.