After several weeks of speculations around a potential acquisition, it has finally happened: Google acquires music streaming service Songza. The primary destination of the buyout is an opposition to recent Apple’s acquisition of Beats, and Amazon with their new-launched Prime Music service.

According to New York Post, talks about possible Google’s buy have been spreading since early June. It was reported that the first offer Google has made was $15 million, however, Techcrunch reports that the final price tag is considerably more, due to the other suitor, approaching to acquire Songza.

Google representative stated that the company is looking forward to make Songza’s human-curated algorithms of creating playlists a part of its Google Play Music and yet-to-come Youtube paid music services; Songza’s official statement is that ‘no immediate changes to music service are planned, other than making it faster, smarter, and even more fun to use.’ We’ll see about that.

Songza, with current 5,5 million active users, is a music streaming service, which uses the user and context information to form a playlist at any given time, additionally relying on data about moods, time of the day, weather, location and listener’s activity. That, together with Google’s intention to integrate itself in every sphere of our lives, makes a good couple.