The KAABOO music festival is under new ownership, and has been acquired by Virgin Fest Founder and CEO Jason Felts, under the Virgin brand. Along with this change in ownership, comes a change in venue for the Del Mar edition of the festival, which will change to Petco Park, and be renamed as KAABOO San Diego.

“I attended the first KAABOO Del Mar in 2015 with my parents,” shared Felts. “Given it was KAABOO’s inaugural year, the attendance was low, however it became very clear to me that the vision was truly unique. It also became clear that KAABOO shared a like-minded approach to Virgin with customer service, while delivering a unique, differentiated, multi-sensory festival product. That, of course, is a testament to the Founders’ initial vision supported by an extremely talented team of professionals who executed upon that vision.”

KAABOO first launched in 2015, in Del Mar, California near the city of San Diego. Since then it has held events in the Cayman Islands, and Dallas, Texas. The 2019 version of the Del Mar festival saw appearances from Kings of Leon, Snoop Dogg and Mumford and Sons.

“We’re thrilled and delighted to have had this unique vision and grateful having spent the last six years of our lives only to be validated by this acquisition with such an experienced and progressive team,” KAABOO’s Co-Founders Bryan Gordon and Seth Wolkov explained in their press statement. “We’ve been delighted to entertain hundreds of thousands of live entertainment fans. We are appreciative of Richard and Virgin’s early support of our brand and confident that in Jason and his team’s capable hands, the journey that we started to offer adults a truly differentiated festival experience is sure to live on and grow for many years to come.”