CD Sales Increase More Than Vinyl Mostly Due to Kpop Album Sales

On Wednesday, entertainment and music data compiler Luminate released their midyear report that “highlights changing consumer behaviors and the evolving economics driving music, television & film.” As Stereogum reported, a major takeaway from the report is that CD sales are on a massive rise—despite only half of Gen Z and millennials owning a CD player. According to Luminate, CD sales rose 16% to 16.3 million units, while vinyl sales only had a 2.4% spike. Despite vinyl still selling more overall, this data supports Luminate’s theory that superfans are gravitating towards a cheaper CD format as an “an affordable collectible.” A big reason for the CD surge is due to K-pop fans, but even if you remove K-pop releases from the data, CD sales still rose 6.7%.

The report claims that “the act of buying physical music is as much about aesthetic ownership and direct financial support for the artist as it is listening to the music on the product itself.” This data supports claims that young buyers treat vinyl as a collector’s item even if they do not necessarily own turntables. The overall increase from last year is surprising considering that sales were on the decline last year. At this time last year, CDs sales were dropping sharply and vinyl saw no changes. The RIAA’s 2025 mid-year report said CD sales were down 22% year over year, and vinyl sales down 1%.

In Billboard’s breakdown of the report, it was noted that while R&B and hip-hop have declined in popularity, they still dominate in streams: “Approximately one in every four streams today are for songs that fall into the R&B/hip-hop classification, but the genre’s share of listening has continued to decline year-over-year for the last few years.” The loss for the genre has been attributed to “growing genres like dance/electronic, country and Latin.”

There’s been a surge in Spanish-speaking music’s popularity. English-language songs have made a slight decline, down from 88.1% in 2025 to 87.1%. In 2026, almost one out of every ten US streams is in Spanish. Korean-language music is also steadily rising to a U.S. market stakes of 1.1%. Per Luminate, “It remains the third most popular language for music in America, owing to the continued strength of K-pop hits.”

Jonah Schwartz: Hello, I’m Jonah Schwartz. I’m a student at the University of Iowa studying English & Creative Writing with expected graduation dates of 2027 and 2028 for my undergraduate and graduate degrees respectively. I am passionate about literature, film and especially music, and I love to combine my love of writing, music and pop culture wherever possible.
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