

On Wednesday, entertainment and music data compiler Luminate released their midyear report that “highlights changing consumer behaviors and the evolving economics driving music, television & film.” As Stereogum reported, a major takeaway from the report is that CD sales are on a massive rise—despite only half of Gen Z and millennials owning a CD player. According to Luminate, CD sales rose 16% to 16.3 million units, while vinyl sales only had a 2.4% spike. Despite vinyl still selling more overall, this data supports Luminate’s theory that superfans are gravitating towards a cheaper CD format as an “an affordable collectible.” A big reason for the CD surge is due to K-pop fans, but even if you remove K-pop releases from the data, CD sales still rose 6.7%.
