Whatever’s happening is inevitable and this too shall pass, these are two mantras grammy-winning Irish-American rapper, singer and songwriter Everlast keeps close. The philosophy comes into focus on Embers to Ashes, his first album in eight years. Shaped by a decade that saw his Los Angeles home burn down in the 2018 Woolsey fire, the pandemic, a divorce and more. Produced by Yelawolf, mixed by Chris Lord-Alge, and with cover art by award-winning Tristan Eaton, Embers to Ashes is due out August 28 on Everlast’s own Martyr Inc Records, in partnership with Thirty Tigers and Regime Music Group.
His recently released new single and music video for ‘Losing Man’s Game’ The track is a downtempo guitar ballad about losing it all. Director Ryen McPherson the track is accompanied by a music video features an intergenerational cast of Amigo the Devil, Andy Frasco and DJ Muggs (Cypress Hill). The cinematic carnage at the end of Luca Guadagnino’s Suspiria was the inspiration and, has always resonated with McPherson not just the visuals, but Thom Yorke’s score.
“…the album is a collection of songs that revolve around my last decade, not necessarily autobiographical but ‘inspired by’ the chaos, losses and a few wins,” said Everlast. “There’s a freedom in being broken. Go all in or go home. Losing man’s game.”
The lead-up to Everlast’s new album continues to ramp up, a run of UK summer In-Store dates to celebrate the release of Embers To Ashes have been announced. The six-date run kicks off at Resident Records on August 28th and finishes at Jumbo Records in Leeds on September 3rd. For more info head HERE.
Listen to ‘Losing Man’s Game’ HERE and watch the video HERE.
Everlast plays the following UK In-Store Dates:
Aug
Fri 28th Resident Records, Brighton
Sat 29th Rough Trade, Bristol
Sun 30th Rough Trade East, London
Sept
Tue 1st Rough Trade, Nottingham
Wed 2nd Rough Trade, Liverpool
Thu 3rd Jumbo Records, Leeds
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