Kanye West has taken the music world by storm yet again with the release of his latest music video, described by fans as a “bomb.” The visually striking piece features his daughters, North West, 10, and Chicago West, 6, in prominent roles, adding a deeply personal and emotional touch to the production.
To watch the full music video click here:
The video, released on November 28th, showcases West’s signature artistic style, blending avant-garde visuals with raw storytelling. North and Chicago appear alongside their father, weaving elements of familial love and childhood innocence into the narrative. North, already showing signs of inheriting her father’s creative flair, delivers an animated performance, while Chicago charms with her playful, heartwarming presence.
NME reports that the release comes in the midst of some heavy allegations against the Chicago rapper. A model has claimed West allegedly strangled her on a video set for a music video for artist, La Roux.
The song, is rumored to be part of West’s forthcoming project. Critics and fans alike have praised the video’s ability to merge strange, high-energy visuals with heavy hitting bass and the familiar production style of Kanye West.
This isn’t the first time West has included his children in his artistic endeavors. North previously collaborated with him during Paris Fashion Week in 2022, where she demonstrated her growing talent in music and performance.
West has been in the news lately, being involved in several lawsuits. His most recent coming from former employees, citing the Chicago rappers deliberate anti-semitism and discrimination.
While the exact inspiration behind the video remains under wraps, many speculate that it reflects West’s ongoing commitment to his family, even amid his often tumultuous personal life. The release has already garnered millions of views and sparked widespread conversation across social media platforms, solidifying Kanye West’s reputation as both a musical innovator and a devoted father.
Photo credit: Brandy Hornback.
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