Photo Credits: Owen Ela

In recent news, American musician and singer, St. Vincent has revealed her upcoming album as well as her expected collaborations with other amazing artists. Vincent teases the future album to her fans while continuing to build their enthusiasm and anticipation by disclosing how her album will feature other artists such as Dave Grohl and Cate Le Bon. Without a doubt, this is a pretty great marketing and advertising technique, as fans have more to look forward to with the music and expect a combination of different talents and styles. 

NME includes how Vincent openly shared that Grohl and Le Bon will appear on her new record which she herself describes to be “post-plague pop” and “psychotic”. Moreover, the singer also describes how her new work can be seen as “darker and harder and more close to the bone.” Vincent’s descriptions of her upcoming music is certainly a way to grasp the audience’s attention as she teases what they can expect to hear from her collaboration. Using intense illustrations and powerful descriptions, the singer without a doubt heightens the anticipation of fans’ that are urging to hear the new music, especially with the collaborations of other fascinating creators.

NME also details how the singer has previously collaborated with Grohl for multiple live performances. With that being said, one can assume that the artists have already mastered their chemistry and are able to smoothly combine their approaches to music to perform in a magnetic and enjoyable manner.