Tove Lo Shares Anthemic New Single, “2 Die 4”

Photo: Kalyn Oyer

In the lead-up to her Lollapalooza performance in Chicago tomorrow, multi-platinum Swedish singer Tove Lo has dropped a new single in support of her fifth studio album. Dirt Femme will be released on October 14, and “2 Die 4” is another reason to mark the date on your calendar. Watch and listen below:

“With ‘2 Die 4,’ I wanted ‘instantly iconic’ energy. I’ve never sampled anything before, and this feels like the perfect first moment,” the Grammy-nominated artist said in reference to sampling the iconic hook from the 1972 song “Popcorn” by Hot Butter. “Lyrically I wanted it to be that ‘pick me up when I’m feeling down’ song. At first, it’s like a warm hug, then you shake it off, let out a scream and start dancing!”

About the video, she said the following: “I wanted to make something nostalgic, sexy and iconic. The character for this scene is wonder woman with big dick energy and I just love it. Now, if you know what’s good for you, go listen on repeat.”

Tove Lo is currently on tour with plans of performing in Europe, Australia and North America, having recently played sets at the Governor’s Ball Festival in New York City and Bonnaroo in Tennessee.

Photo Credit: Kalyn Oyer

Karan Singh: I am an Indian American music journalist based in Los Angeles. My interests include (but aren't limited to) hip-hop, punk, rhythm & blues, rock and traditional world music. After working in the publishing industry as a copy editor for nearly three years, I decided to switch professions and become a writer. I have a bachelor's degree in English from UC Santa Cruz and a master's degree in Specialized Journalism from the University of Southern California. My aim as a writer is to explore the forces that energize creativity. I've always felt a natural pull toward the arts and entertainment space, and my stories seek to magnify the facets of its adjoining cultures.
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