Melbourne, Victoria, Australia-based singer-songwriter and multi-instrumentalist, Tash Sultana, debuted their latest single, “Greed” off her forthcoming, yet to be titled, sophomore effort. Their latest musical offering is the follow-up project to their 2018 debut full-length studio album, Flow State, via Sony Music Australia/Mom+Pop Music. Sultana’s single “Greed” premiered its studio jam version music video on Wednesday, July 15.
According to a press release, “The stunning black and white video for ‘Greed’ showcases Tash doing what they do best: playing every single instrument in the studio–from vocals to drums, guitar to bass, from the Melotron keys to the tambourine and shaker, to even the incredible syncopated handclaps they deliver. The video for ‘Greed’ was shot in June at Tash’s studio in Melbourne where they have been working hard to put the final touches on the upcoming album.”
Sultana is a one person powerhouse performer. This point was made abundantly clear, last may, when Sultana performed on tour with Pierce Brothers at the Met Philadelphia. As previously reported, here on mxdwn, “Sultana has been described as someone who isn’t just playing a song, but creating it in the moment and making something new each time…”
The melodic groove that is Sultana’s “Greed” is impressively recorded and shot in black and white for its latest jam session type music video. Sultana’s immense talents are showcased in the music video using split screens, depicting the artist’s various facets of the song, whether its recording gently plucked guitar strings, smooth lyrics, drums, keyboards and bopping to the groove while recording syncopated handclaps. The video makes it seem like Sultana’s treating their audience to an infectiously fun late night jam session to their latest smooth groove, “Greed.” To watch the “Greed” studio jam version music video stream below, via YouTube.
As previously reported, here on mxdwn, the genesis behind Sultana’s entrancingly groovy single “Greed” is further explained by Sultana, “…’Greed’, is about ‘how people change around you when you achieve some sort of success. People you’ve never had anything to do with try and climb into your life somehow, people you’ve known for ages suddenly go silent. People who never paid you for a gig suddenly want to book you. That person from high school that gave you s— for playing the guitar suddenly wants on the guest list. It’s a funny little thing all of this and what it does to people.'”
Photo credit: Stephen Hoffmeister
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