Since 2008, The British Music Embassy has played a major role in international showcasing at SXSW and it will be returning for its 13th year at the festival with a new location at Cedar Street Courtyard. This event will be featuring 13 showcases with more than 60 performances including the best European rising stars in music. The British Music Embassy is taking place from Sunday, March 15^th until Saturday, March 21^st. If you don’t have a badge or wristband, no worries! There will be a mix of free day parties along with official showcases.

Jehnny Beth, who is the vocalist of English rock band Savages will be one of the many artists making an appearance at the embassy. Beth has easily become one of the most unique and trailblazing women in independent rock. She has even been hosting her own radio show since 2016 called Start Making Sense on Beats 1, which invites other artists in independent music to come on. Beth’s debut album titled Love is to Live is set to be released on May 8^th featuring noisy track “I’m the Man”.

Irish multi-instrumentalist and producer Joel Johnston of Far Caspian has been creating laid back and dreamy tracks in his house since 2018. During his live performances, Johnston brings in friends for a full band experience, making it a more collective performance for fans to enjoy. Far Caspian has sold out several shows in Europe and is well on his way to excelling in his craft worldwide.

Fans of punk rock will be pleased to see The Wood Burning Savages, who are known for their fast-paced guitar style and fiery performances. Their live shows have been described as wild and energetic, displaying their natural rebellious spirit. The band played at Glastonbury in 2019 and has been advocated by BBC Introducing and BBC Radio6 Music.

Come out and enjoy some talented European musicians, some of which, will be making their debut in the US at this event!

The British Music Embassy Sunday, March 15^th– Saturday, March 21^st at Cedar Street Courtyard (208 W 4^th St suite c)

Sunday, March 15

British Music @ SXSW presents (Free Show by RSVP)

8:00pm – Bess Atwell

8:50pm – The Wandering Hearts

9:40pm – Hardwicke Circus

10:30pm – Chainska Brassika

Monday, March 16

DIY Magazine presents Official SXSW Showcase in association with Ticketmaster New Music

8:00pm – Shopping

9:00pm – Walt Disco

10:00pm – King Nun

11:00pm – Nasty Cherry

12:00am – Crows

1:00am – HMLTD

Tuesday, March 17

ATC Live presents Official SXSW Showcase in association with PPL and PRS for Music

8:00pm – Fenne Lily

9:00pm – Algiers

10:00pm – Sorry

11:00pm – Los Bitchos

12:00am – Black Country New Road

1:00am – Pom Poko

Wednesday, March 18

British Music @ SXSW presents (Free Show by RSVP)

2:10pm – Childcare

3:00pm – Babeheaven

3:50pm – Miro Shot

4:40pm – Far Caspian

5:30pm – Life

BBC Radio 6 Music presents Official SXSW Showcase in association with BPI

8:00pm – Special Guests (Acoustic)

9:00pm – Bang Bang Romeo

10:00pm – Pigs Pigs Pigs Pigs Pigs Pigs Pigs

11:00pm – Jehnny Beth

12:00am – The Murder Capital

1:00am – Beabadoobee

Thursday, March 19

Output Belfast presents (Free Show by RSVP)

2:10pm – Gross Net

2:50pm – Pat Dam Smythe

3:30pm – Lilla Vargen

4:10pm – Wood Burning Savages

5:30pm – Ryan Vail and Elma Orkestra

BBC Music presents Official SXSW Showcase in association with PRSF

8:00pm – Self-Esteem

9:00pm – Aaron Smith

10:00pm – Knucks

11:00pm – Arlo Parks

12:00am – The Orielles

1:00am – Steam Down

Friday, March 20

British Music @ SXSW presents (Free Show by RSVP)

2:10pm – Siobhan Wilson

3:00pm – Rosie Lowe

3:50 – Shygirl

4:40pm – Weird Milk

5:30pm – PVA

BBC Music presents Official SXSW Showcase in association with AIM

8:00pm – Bess Atwell

9:00pm – Liz Lawrence

10:00pm – Jordan McKampa

11:00pm – Porridge Radio

12:00am – Kokoroko

1:00am – Marsicians

Saturday, March 21

British Music @ SXSW presents (Free Show by RSVP)

2:10pm – Jordan MacKrampa

3:00pm – Pizza Girl

3:50pm – The Dunts

4:40pm – Tim Burgess

5:30pm – King Nun

BBC Music presents Official SXSW Showcase in association with PPL & PRS for Music

8:00pm – Rosie Lowe

9:00pm – Jadu Heart

10:00pm – Lauren Hibberd

11:00pm – Dry Cleaning

12:00am – Larkin

1:00am – The Sherlocks

The British Music Embassy is an all ages event. You can RSVP to the day parties which are free, but only Music and Platinum badge holders and wristband wielders receive access to official music showcases. They also hold priority entry to RSVP events based on capacity.

Click to RSVP