Synth-pop duo Holy Ghost! have released a new music video for the song “Heaven Knows What” from their first album in six years Work, which was released earlier this year. The video was directed by Will Janowitz, and stars The Sopranos’ Michael Imperioli and his son Vadim.
“Heaven Knows What,” shows the two stars in an Italian restaurant, where dialogue is shown through a series of yellow subtitles, which depicts the two characters stuck on a feedback loop. Red textures are prominent across the video, as the two main characters are stuck constantly receiving the same orders from the restaurant’s table and bar.
“I was in Los Angeles for a work trip but by a pool and was thinking about what visuals would work for “Heaven Knows What,” a song I wrote about getting things wrong with people you care about and the feedback loop of human apology as a concept,” vocalist Alex Frankel explained. “I called Will Janowitz, who is a genius, and asked if he and Michael Imperioli — another genius — might be up for conveying the feeling of being stuck in a loop of sorry.”
Frankel is a huge fan of Imperioli, and Janowitz’s work, which is why he recruited them for this latest video project. He explained that the group of people who worked on this project were his friends, who helped him break out of his own feedback loop, which is a central theme in this music video.
As Frankel elaborates:
“I’m a huge, huge fan of Michael’s work both as an actor and a writer and director and the same for Will. So I was feverishly grateful when they were down. From then on, Nick Millhiser and I basically acted as producers, while Will led creatively. Jesse Cain came on as DP. And Isabel Freeman came on as editor. With the help of our friends — and our new friend, Michael’s amazing son and co-star Vadim — we made something that feels right to me. Finally. And the loop was broken.”