Emma Ruth Rundle has released her latest music video from her album Dark Horses, starring artist Blake Armstrong, and directed by Mitch Wells of Thou. This latest music video for “You Don’t Have To Cry,” explores self-acceptance, and shows Armstrong painting his face, along with a glass mirror with various paint, before wiping it off of himself, to represent the tearing down of a facade.
“I wrote this song for my dear friend, artist Blake Armstrong, out of love and in the hope it would console and encourage strength after he expressed to me his fears about living as an openly gay male in a country that’s led by an unabashedly hateful figure – and the effects said figure might have on the the country, its laws and its citizens,” Rundle explained in a press release. “I hope that the message of the song and video can comfort and empower those who feels marginalized or mistreated or unsafe. I’m happy we finally had a chance to realize our idea for this video. It means so much to us both.”
Armstrong stated that this latest track deals with many of the fears that he has felt while growing up in Canada, and the same fears that have arisen due to the current political situation in the United States. He states that the track is “reassuring,” by helping them confront these issues through Rundle’s music.
“I think with ‘You Don’t Have To Cry’ and this video, it’s a reassurance to be who you are now more than ever. That there are people who will embrace you but that regardless, nothing is more important than embracing yourself. You were always meant to be the person you are and that there isn’t any amount of hate or bigotry holding you back from living your truest life.”
Photo Credit: Raymond Flotat