Alex Ebert, the frontman of the beloved indie folk group Edward Sharpe and the Magnetic Zeros, has recently ventured into hip hop territory with his latest release “Gold.”This hypnotic new track takes cues from artists such as Migos, with Ebert utilizing a triplet flow, and production similar to the work off Tyler, the Creator’s latest album IGOR.
“To me there’s something inherently absurd and almost comical about how much effort it takes to feel truly happy in this world. As someone who is often seen as a jubilant celebrationist, I thought it’d be the decent thing to let ya’ll know that I stumble and fail at this shit all day. ‘Gold’s’ lyrics are basically a laundry list of self-help techniques I’ve tried and forgotten and then tried again,” Ebert explained a press release. “Life is tough, society is tougher, and my own brain can be the absolute cruelest. It’s all a wonderful video game crucible with true freedom as the prize for transcending – I’ve beat the game of life many times over in a day only to lose it as many times and have to work to regain it again. (As I write this, for instance, I’m pure fear and loathing).”
Ebert in the video “surfs” through the streets, dressed in eccentric attire. This track follows the recent news regarding several planned EP releases, which Ebert announced late last year.
“I knew this video should itself be an absurd effort at freedom, so when Noaz Deshe brought up the idea of surfing the streets, I thought it sounded perfect (so long as I surfed the freeways, too). We got a Boosted electric skateboard and screwed a surfboard onto the top of it with a piece of foam between,” Ebert continued. “The feel of it is genuinely akin to surfing – we called it skurfing. I dressed myself up in a gold outfit just to be belligerent, and was determined to surf the New Orleans freeways as well- no stunt doubles and done without blocking off the freeway.”
Check out the new music video below: