The iconic Warner Bros. Records, founded 61 years ago, is no longer called Warner Bros. Records. The label decided that it was time to rebrand and officially changed their name to Warner Records for a multitude of reasons. The newly named Warner Records also updated their website and created an all new logo while they were at it. The company expressed that the name was changed to Warner Records for legal reasons and in an attempt to update their image.
In an announcement, Warner Records explained that this big development for the company has followed many other large changes within Warner Records management. In October 2018 Aaron Bay-Schuck joined the warner team as the U.S. co-chairman and CEO. Tom Corson also got on board with Warner Records back in January 2018 as a U.S. co-chairman and COO and Phil Christie became the president of the UK sector of the label in 2016. Additionally, the company just moved their main headquarters to the Arts District in downtown LA.
The record label announced that they legally needed to change the name of the label. Back in 2004, Time Warner sold Warner Music Group to a collection of investors spearheaded by Edgar Bronfman Jr. who then became the CEO of the company from 2004 to 2011. During the transaction it was agreed upon that the label could use the Warner Bros. name and logo for fifteen years. Now that those fifteen years are up Warner Records was officially allowed to change its name. Now that the name could be changed, the company decided that it was also time to rebrand. In 2011, Warner Records was bought out by Len Blavatnik’s Access Industries and, as many changes in management were made, the company matched their evolving label with a new name. It will be interesting to see whether other big changes are on the way for the newly imagined Warner Records.