The Bloody Beetroots released the video for the new single off the album The Great Electronic Swindle. The video, directed by Filippo Bano, premiered Thursday via Dancing Astronaut and opens with the George Orwell quote, “In a time of universal deceit, telling the truth is a universal act.”
What follows is a series of flashing images depicting current events, world leaders and snippets of news reports. Touching on the changes and challenges currently taking place in the world, from climate control and WikiLeaks to epidemic drug addiction and a prevalent rape culture. The socially conscious video for the menacing track “Saint Bass City Rockers” ends with the words, “This is the world we live in.” Watch the video below.
“I tried to portray the climate of our times; however, I couldn’t cover it all as every day there’s news to be ashamed of. Is this the world we want to live in?” says The Bloody Beetroots’ Sir Bob Cornelius Rifo. “Closing our eyes is not an option, we must take action to make change. Until now, our best has not been enough.”
Sir Bob Cornelius Rifo, also known as The Bloody Beetroots, is an artist, producer and DJ. Born in Italy, Rifo found inspiration in his lifelong love of punk rock and comic books to create the primitive sound his music is known for. In a career that spans over a decade, The Bloody Beetroots’ have released three full length albums and several EPs with much of Rifo’s music appearing in video games, commercials and TV shows. In addition to a variety of remixes with Depeche Mode, The Chemical Brothers, Peaches, Britney Spears, The Refused and Crossfaith.
The 2013 release, Hide, featured collaborations with Sir Paul McCartney, Steve Aoki, Tommy Lee, Peter Frampton and more. For his new release, The Great Electronic Swindle, Rifo is joined by JET, Perry Farrell and Gallows.
Disguised behind his customary face mask, Rifo just finished a string of 2018 tour dates that included performances at Graspop and Tomorrowland, as well as Mad Cool Festival in Spain and Rock im Park in Germany.
Photo credit: Brett Padelford