Recently, alt-J debuted the video for “In Cold Blood (feat. Pusha T) (Twin Shadow version),”starring Pusha T and directed by Osean. The song will appear on the upcoming remix album REDUXER. The music video takes the viewer into a hazy digital dystopia, replete with flying cars, Matrix-lite scenes and a digitized Pusha T.
According to Osean, putting together the styles of Pusha T and alt-J lead to an interesting sound that makes the entry into the world of REDUXER an authentic experience.
“The way Pusha is acting in the video is the same way I feel he acted in the song,” said Osean. “He flows through the song as his experience in someone else’s world trying to find his place. And so in the video during the alt-J part, I wanted Pusha to basically experience alt-J the experience. ”
The first hints toward the album last month were via a joint performance of “In Cold Blood” by alt-J, Pusha T and Twin Shadow on The Late Show With Stephen Colbert.
REDUXER is a set of 11 reinterpretations of songs from alt-J’s third album RELAXER, reimagined by a wide variety of hip hop artists and producers. The list of contributors include GoldLink, Parisian rapper Lomepal, Berlin hip hop artist Kontra K, Irish rapper Rejjie Snow, Australian artist Tuka, Puerto Rican rapper PJ Sin Suela, and London’s Little Simz. The album will be out on September 28 on Canvasback/Atlantic. Pre-order REDUXER here.
Check out the video for “In Cold Blood” below.
Photo credit: Marisa Rose Ficara