After teasing fans, Damon Albarn and his cartoon crew Gorillaz, are officially back with a new album. The Now Now is an 11-song record that sees the band largely bereft of guest stars, save a lone appearance by Snoop Dogg. Two singles have already been released, “Humility”(feat. George Benson) and “Lake Zurich,” both with accompanying videos.
“Humility,” is a sun-soaked, feel-good video, featuring actor Jack Black frolicking on the beach with a guitar, as Gorillaz frontman 2-D roller-skates amid a motley crew of beach-goers while wearing short-shorts and a smile.
“Lake Zurich,” has a pulsing, synth-pop beat, complimented by a visualiser video that literally has the group’s pictures on rotation inside a hypnotizing spiral.
In an interview with World Record, Damon refers to the album as a “summer record” and says, “It’s pretty much just me singing, very sort of in the world of 2-D but kind of come out and he’s singing very expressively. I feel really good about it. I feel really really good about it.” The interviewer also mentioned Jamie Hewlett, comic book artist and co-creator of the Gorillaz as wanting to “approach kind of his side of the Gorillaz differently this time.” In response, Damon said, “Well he’s really stepped up on this one I have to say. He’s back to his best. Butt it pains me to say that he has done a really really good job on this. It’s fantastic.”
The band teased the announcement of an album several days ago, with the website TheNowNow.tv. They also revealed a new track from the album, performing the song “Hollywood” in Lollapalooza Chile, after mentioning it on social media.