Music producer Guillermo Scott Herren has worked under a vast breadth of aliases; one of which is known as Prefuse 73. Under this guise, Herren has released 8 full studio albums as well as 4 compilation album since the fruition of 73 in 2001.
Now, according to Stereogum, New York producer Herren has returned as Prefuse 73 with a new full length album titled Sacrifices that is due out next week. In anticipation and excitement for the release of the new collection, Herren has released his first single off the album: “The World is Bigger.”
The song begins with what appears to be bubble-esque noises imitated with a modular synth. The bubbles roll and turn into a head-bobbing beat that brings out the spacey jazz in Herren. Underneath the beautifully dirty beat, Prefuse 73 lays down beautiful 7th and 9th chords that bring out a relaxing quality to the dubstep bass line. The song continues and a small drum line rolls out and brings the song back to the stars of outer space with the ringing of the piano bringing out the twinkle in the stars.
The track turns and a synth pad sneaks in and floats above the beat in what feels like a musical form of the milky, a beautiful site to both hear and imagine.
In support of this new single, Herren has also released a music video that brings out the relaxing simplicity in the song. As the song begins, an invisible hand guides a digital line to draw an outline of some sort of figure. It moves fast and connects completely and, soon, colors fill to reveal a blue man, masked and with pink socks over black shoes, holds a sword in his underwear with what appears to be the emotion of stress. See the video below.
Guillermo Scott Herren grew up in Georgia with a Catalan father and an irish mother. His parents taught him piano at an early age, but his mother, as Herren claims, forced the boy to play a wide range of instruments, too.
Herren began as a DJ at Atlanta’s very own MJQ until he began his studio career as a commercial producer for southern rappers. In 2000, he released his first album Folk Songs for Trains, Trees, and Honey under his first alias Savath and Savalas. 2001, Herren brought to light his second alias Prefuse 73.