Florence + the Machine recently dropped “Hunger,” their first official single off of their new album High As Hope, set for release on June 29th. The single premiered alongside a music video directed by A.G. Rojas. The music video can be viewed below.
The music video for “Hunger” is replete with symbolism, alternating in focus on Florence and the journey of a Grec0-Roman-esque statue of a man without legs. According to Florence, “Hunger” is effectively about acknowledging those holes in our psyche that we try to fill with love and hate, obsessions or addictions but you can ultimately only ever satisfy yourself.
“This song is about the ways we look for love in things that are perhaps not love, and how attempts to feel less alone can sometimes isolate us more,” she said. “I guess I made myself more vulnerable in this song to encourage connection, because perhaps a lot more of us feel this way than we are able to admit. Sometimes when you can’t say it, you can sing it.”
Her first time co-producing a Florence + the Machine album, Florence writes of topics close to her heart —of growing up in South London, of family, relationships and art itself.
Florence says that in the process of creating this album, she is feeling comfortable with who she is.“It’s always a work in progress, and I definitely don’t have everything figured out, she said. “But this feels like quite a pure expression of who I am now, as an artist, and an honest one.”
The album art and tracklist for High as Hope can be seen below.
FLORENCE + THE MACHINE—HIGH AS HOPE
- South London Forever
- Big God
- Sky Full of Song
- 100 Years
- The End of Love
- No Choir
Photo credit: Sharon Alagna