Nashville rocker Jack White has unveiled “Connected by Love,” the first single and music video from his upcoming third solo album, Boarding House Reach.The song’s video (directed by Pasqual Gutierrez) shows White and others coming to grips with a massive, unidentified object hurtling toward the Earth.

White has unveiled his first single and music video from his upcoming third solo album, Boarding House Reach. Sources have argued that the best way to describe the iconic single is if you were to remove the synth and replace it with piano chords, it wouldn’t sound much different from The White Stripes song, “I’m Lonely (But I Aint That Lonely Yet).” But what sets “Connected By Love” apart is its earnest in sentiment and overblown arrangements. Taking the song up a notch higher is the amazing, indigenous music video taking on a similar plot to Kirsten Dust the hit movie Melancholia, it presents White and others coming to grips with a massive, unidentified object hurtling towards Earth . The new and arguably unsettling video for “Connected By Love,” depicts a world on the verge of coming apart after some kind of celestial event. But this same, potentially devastating event, reminds every one of the ties that bind. As most fan know, nothing is casual in White’s music. Everything is purposeful, everything is connected by a sonic vision, and a perfect blend of old guitar blues that is simultaneously on the edge of rock’s horizon.

Marking the first time White has recorded an album in New York City and Los Angeles, “Connected by Love,” was produced by White and recorded in three separate states, Sear Sound (NYC) , Capitol Studios (L.A), and Third Man Studio in Nashville, Tennessee. With a wide variety of well known musicians, White was backed by a remarkable new lineup that includes drummer Louis Cato, bassist Charlotte Kemp Muhl , synthesizer player DJ Harrison, keyboardist Neal Evans, percussionist Bobby Allende  and backing vocalists Ann & Regina McCrary of Nashville’s beloved gospel trio, The McCrary Sisters. While White took lead on vocalist and acoustic guitar.

Amongst his international honors, White’s long run of career Grammy awards and nominations saw  Blunderbuss earning five nods over two years, including “Album of the Year,” “Best Rock Album,” “Best Rock Song” (for “Freedom At 21”), “Best Rock Performance,” and “Best Music Video” (the latter two honoring the single, “I’m Shakin”). Lazarertto proved equally popular with Grammy voters, scoring a nomination as “Best Alternative Music Album,” while its title track received the 2015 Grammy Award for “Best Rock Performance” as well an additional nod as “Best Rock Song.”

With a new year comes new festival lineups, and of the earliest this year is one of New York’s premier festivals, which fans will be graced with Whites monumental music. With serval events lined up throughout 2018, alongside White’s amazing track record, and energy filled video, we are sure that fans look forward to feeling this rockers vibrancy throughout the course of his 2018 tours.