As mentioned by SPIN, N.E.R.D. have unveiled their new politically charged video for “1000.” The new single appears on their upcoming album No_One Every Really Dies. The clip opens with a statement from the group and their label, Columbia Records, which states that they “do not support or condone violence in any shape or form. We only have internet access” followed by a mass of protest footage. Anti-racist marches, police brutality and a burning Confederate flag are among the imagery.
“In the mirror is a hero/ One zero zero zero” the chorus repeats like a mantra. The video includes an audio clip from a young Mike Tyson preparing for battle in the ring, a direct correlation to the song in a preparation for a battle against oppression. “1000” brings energy and stirs up passion and all kinds of emotion, not just with the message N.E.R.D. is sending with their lyrics but the beat that is pumped full of elevated rap, hip-hop and synth rock. The video, directed by Todd Tourso and Scott Cudmore also features dancer Mette Towley, who appears in the group’s “Lemon” video with Rihanna. No_One Ever Really Dies will be released on December 15th. Watch the video below.
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