Moby & The Void Pacific Choir, who’s given away the new album through a fake press release, released a new music video for “In This Cold Place”. The video was directed by Steve Cutts.
The video has a cartoon style to it, beginning with the zooming in to a rabbit with its eyes showing fire and, as the it continues to zoom, a city is shown. The effects continue to zoom to show a boy watching different shows, like The Care Bears, how they are usually played but as the music starts, these different shows start showing different social issues that the United States is currently facing. With The Care Bears, there are signs of discrimination and the building of the wall, with the rabbits, there is the issue of police brutality. As the boy continues to age, the shows on the shows on the TV display continue to show the current probles in society. Near the end of the video, the problems depicted in the TV occurs in real life. The video can be watched below.
According to the press release both Moby and Steve had something to say about the production of the video. Moby said “Working on ‘In This Cold Place’ and ‘Are You Lost In the World Like Me?’ with Steve Cutts has been a creative highlight for me. He’s such a great animator and activist, and I’m so happy he agreed to make these two videos,” when reflecting on the video. Steve Cutts says, “’To me the ‘Saturday morning toon’ format seemed an apt way of depicting the circus of modern society, with the film focusing on our consumerism, greed, corruption and ultimately our self destructiveness. It laments the way children’s cartoons sugar coat reality, particularly in advertising where animals are portrayed as ecstatically happy to be taken advantage of for profit and characters are feverishly obsessed with a certain brand of products.”
(Photo Credit: Pamela Lin)