(Photo Credit: Richard Saethang)

With last year’s Atrocity Exhibition, Danny Brown has become the mainstream face of experimental hip hop. Following the critically acclaimed album’s surprise release, the Detroit rapper’s fans have been constantly on their toes, and their vigilance has finally paid off.

Today, Danny Brown shared a wildly disturbing yet uncomfortably funny music video for “Ain’t It Funny,” the sixth track on the album. Along with Jonah Hill, the video’s director, Brown re-imagines his life as an 80’s sitcom episode but with a morbid, dark edge.

The video features legendary writer / director Gus Van Sant as the “dad”, “Growing Pains” ultimate TV-mom Joanna Kerns as the “mom”, artist, actress and Instagram-celebrity Lauren Alice Avery as the “sister”, the requisite cute kid as the “brother” and rap’s most ballistic antihero, Danny Brown as “Uncle Danny”

“Ain’t It Funny” has become the viral highlight of Danny Brown’s Atrocity Exhibition, heralded unanimously as one of the best releases of 2016 by Pitchfork, Rolling Stone, Entertainment Weekly, Complex,NPR, Stereogum, XXL, USA Today, and Metacritic’s top rated rap album of the year.

In a strict Limited Edition for Record Store Day, “Ain’t It Funny” comes to picture disc with artwork by Brain Dead, backed with acapella and instrumental versions, plus “Worth It” the track with Clams Casino originally released for Adult Swim’s Singles and now on vinyl for the first time.

Danny Brown will make live appearances at upcoming fests including Boston Calling, Movement, Governor’s Ball and more dates to be announced.