According to the Fader, Facebook has been developing a system to track and identify copyrighted content in order to fight music rights infringement similar to Youtube’s Content ID.
The amount of songs that have been considered unlicensed has reached to a large number, as according to Billboard, David Israelite’s wrote in his op-ed “In a recent snapshot search of 33 of today’s top songs, NMPA identified 887 videos using those songs with over 619 million views, which amounts to an average of nearly 700,000 views per video. In reality, the scope of the problem is likely much greater because, due to privacy settings on Facebook, it’s almost impossible to gauge the true scale.” As a result of this, major record labels have been eager to take action on this.
According to Electronic Frontier Foundation, Facebook had announced that they were going to create new features in order to fight unauthorized video sharing. In this statement, they had said “We have been building new video matching technology that will be available to a subset of creators. This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies. Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
Currently there are conversations between Facebook and major label companies to get licensed content. With this system, they plan on making sure that the video publisher’s content will be protected while the system is not as strict, such as sometimes claiming that the artist’s own work is a violation, as the one placed in YouTube. There has been no specific time given on when this new software will be installed, but Facebook hopes that this program will release sooner than the time it took YouTube to create its Content ID launched in 2007 but is still being worked on due to the system’s imperfection.