According to Fact Mag, Google has become “very interested” in buying out Soundcloud. Specifically, citing “high level rumors” of a potential upcoming transaction. It has been previously reported that Spotify was interested in purchasing the digital streaming service. However, Spotify ended up backing out of the “advanced talks” after SoundCloud had officially set their price to approximately a billion dollars. However, it has been reported that Google is Soundcloud’s “current favorite” potential buyer. Therefore, it has been rumored that they would be willing to lower their rates to around $500 million.
The reports from Music Business Worldwide have examined a few of the logistics entailed in buying out Soundcloud. For instance, the reports include a “rough approximation” of which record labels own parts of the company. They list Universal, Sony and Warner Music as potential labels who own somewhere from 8 %to 9% of the company. Meaning, these companies have the opportunity to collect about $45 million of a $500 million dollar buyout asking price.