Soundcloud founders and investors are reportedly considering selling the company for up to 1 billion dollars.
Soundcloud personal have currently been discussing the future of the company, and within these discussions they have also considered the idea of selling the company. Recent updates to the interface of Soundcloud have be criticized along with the anti-piracy policy, and partnership with Universal Music Group that gives them the right to take down accounts and music via CMU. Then Soundcloud most recently made a deal with the major labels that would help create Soundcloud Go.
Soundcloud may or may not be expecting an answer to the 1 billion dollar asking price, because it could be a way of figuring out what the market has to offer. With the re-occuring disappointing updates and a low subscription rate continuing to decline it seems to be the right time to offer it for sale.
Soundcloud is a Berlin, German based company with the original mission to provide a platform for artists to upload and promote their original music. The company gave hope to many upcoming artists and has had many big name artists release singles via the site, since its beginning. The company has continually been beaten in the market for months by big name music streaming contenders like, Spotify, Apple Music, and Tidal. Reports on Soundcloud back in 2014 spoke of a possible sale to Twitter for close to 2 billion dollars, but it never came to fruition.