Bring Me The Horizon reveals a new video for “Avalanche”. This video comes before the bands highly anticipated appearance at Glastonbury Festival this coming Friday.
Tom Sykes, the brother to frontman Oliver, commented on working on the new video without outside influences, “This is the first time we’ve worked on filming and editing the whole project. Having creative control over every aspect from start to finish was great, it was a lot of work but extremely rewarding! We enjoyed working on it together so much that we’ve decided to start a collaborative company called Fun Blood so we can work on projects together in the future”.
Bring Me The Horizon rose to global success since the release of their last album, That’s The Spirit, that topped the charts in over 10 countries around the globe.
Oliver Sykes commented about the accusations that the band is “selling out” in a recent interview with BBC Radio 1, stating that the band “always wanted to be the catchiest, heaviest band. It wasn’t intentional to become an A-list radio band. It was just the music we like. We like pop music. We like catchy songs. But we also like heavy songs. None of it feels forced — none of it feels like we’re selling out. It’s real, and it’s good”. Sykes also told The Pulse of Radio that the bands growth as people is the real reason for the shift, “It’s got to be true to where we are at,” he said. “I think some bands at this age, when you get into fifth album and stuff as well, are still trying to sing about the same things and stuff to make the kids happy that used to listen to them. But if it’s not true to what you are, it’s not where you’re at in life, it’s gonna look transparent. I think that’s why we’ve managed to carry on as a band, because we’ve always evolved and we’ve always made music that we still really, really love. It’s not music that we used to love.”
The band doesn’t seem to be worried about the evolution, because the fans haven’t gone anywhere “That’s why people from the scene still respect us, and new people are getting into it — it doesn’t feel like something we’re doing for any other reason than because we love it” Sykes said.
“Avalanche” is taken from Bring Me The Horizon’s fifth album, That’s The Spirit, which debuted last September at No. 2 on the Billboard 200 album chart. Watch the video below.
Bring Me The Horizon’s “Avalanche”: