Nine Inch Nails front man, Trent Reznor, is looking to help with the redesign of Apple Music. Reznor’s involvement with this streaming service goes back to before Apple took control of Beats’ holdings in May 2014.
This redesign is coming after just one year after launching. Reznor was Chief Creative Officer for Beats prior to Apple’s take over. Reznor will not be working alone on this redesign endeavor. He will be working alongside Robert Kondrk, who is the Vice President of Apple iTunes Content. Their plans include making Apple Music competitive with the rival streaming service, Spotify.It has been reported by Rolling Stone that Apple is expected to drop a great advertising campaign in support of the redesign service.
In the first 12 months of Apple Music’s existence, iTune’s profits dipped. At the end of the free trial period, the service only had 6.5 millions subscribers. In January, the service surpassed 10 million subscribers, but it was reported that Spotify had passed that mark in August 2014. This number doubled at the time of Apple’s launch. This number doesn’t include the large number of subscribers who do not pay for the Spotify service.
Reznor’s continued involvement with the streaming service is for the people. “Anything that makes music more important to people is worth it.” The redesign is to be revealed at the Company’s Worldwide Developers Conference on June 13 of this year. The features of Apple Music will include on-demand streaming, social networking that will allow artists to connect with their fans, and a 24/7 radio station, Beats 1.