Radiohead has shown its fandom and the music industry how to disappear completely.
This week the band has created more presence for themselves by completely deleting it entirely – their website, tweets, Google+, and Facebook posts. Their profile and cover photos all have gone completely blank.
This comes just a day after fans of the band received flyers with the words “Sing a song of sixpence that goes/Burn the Witch/We know where you live.” The cryptic message has many puzzled but has been identified as the lyrics to a long teased song titled “Burn The Witch” that fans have been waiting to hear for over a decade. Radiohead producer Nigel Godrich posted the following tweet, seen below.
— nigel godrich (@nigelgod) May 2, 2016
The maneuver has fans rampantly speculating about its significance. Many believe it to be an anti-publicity stunt, building upon the rumors of the band’s upcoming album. It’s been 5 years since the group released its previous studio album, “King of Limbs.”
Radio has a history of building attention towards their released in unconventional manners. Thom York released solo project “Tomorrow’s Modern Boxes” via BitTorrent bundle in 2014. He promoted “King of Limbs” in 2011 while handing out copies of a Radiohead newspaper. Perhaps most famously, Radiohead sold “In Rainbows” with a “pay what you’d like” model, making themselves the first major band to do so.