Ok Go has just released a new video for “Upside Down & Inside Out” to celebrate their ten years making music.
It is always crazy to hear that a band has reached their first decade recording music, especially when that band has been producing some pioneering music in that seemingly short decade. Ok Go has just released a clip that premiered on Good Morning America and on facebook for their track “Upside Down & Inside Out” off of their latest album, Hungry Ghosts. The video can be seen on the group’s facebook here or seen below.
The entire video was shot in zero gravity in the skies right above Russia, “there are no wires or green screen” as the video points out in its start.
“It was nearly a decade ago that the world started buzzing about commercial space travel and exploration. When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space,” says singer Damian Kulash, Jr., who co-directed the video with frequent collaborator, Trish Sie. “So for years, we’ve been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that’s where the adventure began.”
As a collaboratively creative effort and joint purpose to support and inspire people to chase their dreams S7 Airlines signed on to support Ok Go’s video. They, together, proceeded with a lyric from the song as their motto, “Gravity is just a habit.”
“We at S7 Airlines are proud to have supported OK Go in achieving their dream, thus creating the first art piece shot entirely in zero gravity. We believe that however hard the journey might be, every goal is attainable if you put your mind to it and won’t settle or give up,” said Tatiana Fileva, S7 Airlines Chief Marketing Officer.
These kind of stunts didn’t come without training though as Ok Go spent time at the Yuri Gargarin Cosmonaut Training Center, three weeks to be exact. At this equivalent to NASA they practiced, tested and filmed as they flew a total of 21 flights, with 15 zero gravity parabolas per flight, for a total of about two hours and fifteen minutes in weightlessness. ROSCOSMOS provided the Il-76 MDK plane and cosmonaut training staff.
“Because we wanted the video to be a single, uninterrupted routine, we shot continuously over the course of eight consecutive weightless periods, which took about 45 minutes, total,” explains Director Trish Sie. “We paused the action, and the music, during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph.”