In anticipation of his newest album, Emotional Mugger (release date Jan. 22), Ty Segall posted a new video for the song “Candy Sam” on EmotionalMugger.com. It’s a simple home video of six members rocking out in a dark room, except they are all wearing baby masks. And not your everyday, Gerber-style baby masks, but baby masks that probably share drinks with the Bride of Chucky and haunt the dreams of fainthearted listeners.

Oddity is nothing new for 28 year-old Segall, who has released dozens of albums in his near decade-long music career. In promotion of Emotional Mugger, Segall, via Drag City Records, mailed out the album on VHS tapes to various music publications. Unsurprisingly, the album cover features a grainy black-and-white photo of a porcelain baby doll.

There’s a video below “Candy Sam” on EmotionalMugger.com in which Segall explains the album concept. As a pseudo health education doctor, Segall mocks the “hyper-digital sexual landscape” in our current age of “digital intimacy” — a phrase which Segall highlights as a paradox in itself.

For those who didn’t get the Emotional Mugger VHS tape in the mail, the album is available for pre-sale on the Drag City website, iTunes and Amazon. And even if you’re freaked out, try to make it to the end of the “Candy Sam” music video — you don’t want to miss a baby-masked saxophonist playing, “Silent Night,” do you?

Watch the “Candy Sam” video here.