It’s that time again for music and fun, but now the Coachella organizers, AEG Live, want to take the festival to the Big Apple. The Coachella representatives want to run the festival two weeks after the Governors Ball inside the Queens’ Flushing Meadows Park.
So what’s two crazy events going to entail? Well the Coachella event that will take place in the Flushing Meadow’s Park in the Queens district won’t be called Coachella, the event will be labeled under the name Panorama. However, the representatives for the Governors Ball, Founders Entertainment, are not happy about this taking place. “The timing of this corporate-run festival would threaten our ability as small business to continue putting on the kind of event that has showcased the best artists, created hundreds of local jobs and put millions of dollars back into the city’s economy,” said Tom Russell of Founders Entertainment. The problem according to Tom Russell is that those acts who would have performed at Governors Ball, might end up performing the Coachella Panorama event.
In 2010, the Goldenvoice company was working on festival in Liberty Park in New Jersey. The All Point West Festival was facing elimination because it was taking longer to drive from New York to Jersey for an event. Many festivalgoers often griped about the cost of and long lines for the ferry that transported New Yorkers to the site. But what also happened was the Beastie Boy member Adam Yauch to cancel his spotlight because of his cancer treatment and Jay-Z had to fill in for the member. The people in charge of the concert in New Jersey gave out free passes to those who purchased single-day tickets to encourage attendees to return for the later-weekend shows. Over the years the number of people attending decreased to the point that the attempt to cancel the festival was one of the big punch lines for Goldenvoice’s business. Meanwhile its festival foe, Coachella has been pumping in money and resources for new artists with a staggering twenty million and climbing in profit and over two hundred thousand people pooling into venues for Coachella to hear people like Jay-Z, Muse and Gorillaz.
At this time, Coachella organizers AEG Live and Goldenvoice, as well as Founders Entertainment have not yet commented on the issue. While this does pose threat on small businesses that provide musical entertainment, there might be a chance to earn some more money from those artists if they fall under their umbrella and perform at Coachella for even more money, and other possibility is that the small business could also be represented at Coachella and earn their money there. But the probability of either earning or losing money at this moment is much harder to decipher as the legal and business ethics have yet to pan out. Hopefully, it all works out in the end. Coachella has had artists like Tame Impala, Jack White, David Guetta, and artists like AC/DC, but in the end its just another music festival and anyone who goes is going there for the music.
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