Daniel Kessler and Joseph Fraioli better known as Big Noble an insanely vibrant visual today for their song “Pedal.” The video was directed by Tunde Adebimpe of TV On The Radio.
Big Noble is a side project started by Interpol’s Daniel Kessler, and sound designer Joseph Farioli. The duo is coming off of the highly well-received album First Light.The song “Pedal” itself is a beautifully created soundscape. The four minute song is a mesmerizing journey from start to finish while listening. The video itself is a landscape of random images and things that come together like one of the most vibrant dreams ever. Images of schools of fish to a woman swimming to water running calmly over rocks. The track uses swelling pads, and synths that creates the bed for this dream-like sequence.The graphic is sync with the instrumental moving along in the background. Faces appear through the water, and images of life are distorted by the water. It creates a surreal sensation that the world we know could be completely different if it was mirrored by music. The coolest part about the entire video for “Pedal” might be the fact that TV On The Radio’s Adebimpe actually directed and produced the visual. Adebimpe and Fraioli have a relationship that predates music. Joseph Fraioli detailed how he and TV On The Radio’s Tunde Adebimpe’s relationship began.
“I’ve known Tunde for about twenty years. We met at university in New York, and he contributed some killer stuff to an internet ‘zine I was doing at the time. The dude is a fantastic artist and was one of the first people I thought of when we started reaching out to directors to make videos for the Big Noble album.”
Big Noble is coming off the release of their project First Light which came out earlier this year, and received great reviews. The experimental sounds the group incorporates push the envelope and should have leave an impression on the music landscape as a whole. Big Noble is looking to continue releasing visuals to accompany the songs off of their project. The duo is hand selecting different directors for each visual, which in turn will create a collage -more so masterpiece- of different ideas, and interpretations of how sound can be visualized. Possibly in the near future new music will come from the duo, and will continue to expand the minds of musicians and directors alike. Watch the insane visual above.