While many people/companies seem to be ‘taking over’ SXSW, New Era is bringing a showcase with a lineup that’s almost impossible to pass up. The early show will consist of upcoming rappers including Joey Badass, G-Eazy, Redman, IAMSU!, and more. The late night showcase which follows right after will include more established acts including J. Cole, Bas, Cozz, and Omen.
The takeover will mark the seventh year this event has been hosted at SXSW, always featuring the hottest superstars of hip hop. The venue admittance to this show is subject to capacity so get there early! It will be a first come first serve basis.
Saturday, March 21, 2015
6 PM – 12 PM