Dr. Dre has made it to the top of the world. The hip-hop entreprenneur has officially sold Beats Electronics, which he founded with Jimmie Loveline in 2008 to Apple for an estimated 3.2 Billion dollars. No one from the companies had anything to say formally but a video featuring Dre celebrating with Wild Crew C-Walk posted on YouTube earlier today has confirmed the widely rumored transaction.
Beats Electronics overwhelmed the headphones market, taking a massive 50% bite. In addition to their headgear, Beats also released Beats Music. The service is similar to Pandora or Spotify and could become a dominant player in the online radio industry. But most importantly Apple gets the hip brand association that they always crave. Queue the apps!